Kit Pricing 2026 (Formerly ConvertKit): Plans and Fees
This post contains affiliate links, and we may earn a commission if you sign up through them, at no cost to you. Kit is one of them. See our Affiliate Disclosure. Pricing as of October 2026, read on Kit’s pricing page and help center on October 20.
Kit costs $0 for up to 10,000 subscribers. Creator starts at $33 a month billed yearly ($390) or $39 billed monthly at 1,000 subscribers, and Pro starts at $66 or $79. The price follows your list size, so a podcast with 5,000 subscribers pays $890 a year on Creator.
Key takeaways
- Kit’s Free plan covers up to 10,000 subscribers with unlimited broadcasts, landing pages, and forms, plus one basic automation.
- Kit Creator costs $33 a month billed yearly ($390) or $39 billed monthly at 1,000 subscribers, and it climbs to $116 a month billed yearly at 10,000.
- Kit Pro costs $66 a month billed yearly or $79 billed monthly at 1,000 subscribers, and its 25 percent first-year discount ends November 7, 2026.
- Kit’s RSS campaigns, which draft an email for each new podcast episode, start on the Creator plan.
- Kit moves you up a subscriber tier automatically when you pass a limit, but it only moves you down when you ask.
- Kit refunds any plan, annual included, within 30 days, and ConvertKit is the same product under its old name.
How much does Kit cost in 2026?
Three plans, with the price set by how many subscribers you have. Kit’s pricing page uses a slider with dozens of stops, so the table below samples six of them. We read each one on October 20, 2026, with the yearly and monthly toggles both checked. Yearly billing is 17 percent off on Creator.
| Subscribers | Creator, billed monthly | Creator, billed yearly | Creator yearly total | Pro, billed monthly | Pro, billed yearly |
|---|---|---|---|---|---|
| 1,000 | $39 | $33 a month | $390 | $79 | $66 a month |
| 3,000 | $59 | $50 a month | $590 | $99 | $83 a month |
| 5,000 | $89 | $75 a month | $890 | $139 | $116 a month |
| 8,000 | $119 | $100 a month | $1,190 | $169 | $141 a month |
| 10,000 | $139 | $116 a month | $1,390 | $189 | $158 a month |
| 15,000 | $169 | $141 a month | $1,690 | $249 | $208 a month |
The Free plan costs $0 at every one of these sizes up to 10,000. Pro’s yearly column is the standard rate. A first-year discount applies on top, covered below. The bill follows your list, so 10,000 subscribers costs about three and a half times what 1,000 does on Creator.
What does Kit’s free plan include?
Up to 10,000 active subscribers, with unlimited landing pages, forms, and email broadcasts, tagging and segmentation, a newsletter site, and the ability to sell digital products and subscriptions. Kit’s help center calls it the Newsletter plan and adds one basic visual automation with one email sequence. Free support answers in the order received, typically in 24 to 72 hours. Go past 10,000 and you have to upgrade to keep sending.
What it leaves out matters for a podcast. Unlimited automations and sequences start on Creator, and so do RSS campaigns, the option to remove Kit branding, and 24/7 email and chat support. For a show that only sends the occasional broadcast, none of that is missing. For one that wants a welcome series for new listeners, the one-automation limit is the wall.
What does Kit Creator add?
The automation engine and the plumbing around it. The Creator card lists unlimited visual automations, unlimited email sequences, RSS campaigns, A/B tests on subject lines, polls to survey subscribers, removal of Kit branding, SMS marketing, apps and integrations, Kit MCP, and 24/7 email and chat support. The comparison table adds two users and a free migration from another platform.
What does Kit Pro add, and is the first-year offer worth it?
Pro is built for audience analysis and teams. It adds Subscriber Signals, a Growth Concierge team, engagement analytics, unlimited users, an insights dashboard, deliverability reporting, subscriber engagement scoring, collaborative editing, A/B tests on up to five subject lines, Facebook custom audiences, a newsletter referral system, and the ability to edit links in a sent broadcast. Kit says Subscriber Signals becomes available once the paid Pro plan begins.
The offer: 25 percent off the first year of an annual Pro plan for lists up to 65,000 subscribers, and 10 percent off for lists of 65,001 to 500,000. Kit’s offer details say it ends November 7, 2026 and that the plan renews at the standard annual Pro rate after the first year. At 1,000 subscribers the card shows $593 billed for the first year and “save $355,” and that figure is measured against paying $79 a month for twelve months ($948). Against Pro’s own yearly rate, which we work out as roughly $790 by dividing $593 by 0.75, the saving is nearer $197.
Most podcasts do not need Pro. Creator carries the automation and the RSS tool. Pro earns its price if you plan to pitch sponsors and want engagement scoring, which Kit says helps identify your highest-value subscribers for sponsor pitches, or if a team needs to work in the same email.
Can Kit email your listeners when a new episode goes live?
Yes, through RSS campaigns, and they start on Creator. Kit’s Transistor guide shows the setup: copy your podcast’s RSS feed URL, open RSS under the Automation tab in Kit, add the feed, and turn on automation. Kit then drafts an email for each new public episode. By default you review and send it yourself, and you can set it to send automatically instead. The guide does not name a required plan, but Kit’s pricing page and help center both list RSS campaigns under Creator and above.
For a podcast, that is the feature that most clearly justifies Creator. Our guide to the best newsletter platform for podcasters covers how Kit stacks up against Beehiiv and MailerLite.
What happens when your list grows, shrinks, or you cancel?
Kit bills on confirmed subscribers, not emails sent, according to its billing article. When you pass a tier limit, you move up automatically, so sending never stops. On a monthly plan you pay the new tier’s price on your next billing date plus a prorated charge for the rest of the period. On an annual plan Kit charges the prorated difference right away and the full annual price of the new tier at renewal.
Moving down is manual. Prune the list until your confirmed count is below the next lower tier’s limit, then switch in your account settings. The lower price starts on your next billing date. Kit’s upgrade and downgrade guide suggests pruning about every six months. Importing a large batch at once, such as a giveaway list, can suspend an account, so Kit asks you to email help@kit.com first.
Cancelling leaves the account active until the last day of the billing period.
What are the catches in Kit pricing?
- The price follows your list. Creator goes from $33 a month at 1,000 subscribers to $116 at 10,000, billed yearly.
- One automation on Free. Anything more than a single basic automation and sequence needs Creator.
- The Pro discount expires. It ends November 7, 2026 and applies to the first year only.
- Downgrades are manual. Kit does not lower your tier when the list shrinks. You have to ask.
- Fees on sales. The comparison table lists 3.5 percent plus 30 cents on digital products and subscriptions on every plan, card processing included, and a 23.5 percent fee on earnings from Paid Recommendations on Creator and Pro.
- Sales tax. Some states add it by billing address. Kit’s own example turns a $39 plan into $41.34 at 6 percent.
How do you get a refund from Kit?
Kit’s pricing page says it gives a refund on a monthly or annual plan within the first 30 days of signing up. The team cancels the account and sends the money back, which takes 3 to 5 days to show on a card. The billing article is stricter about timing: a full refund of payments made in the last 30 days, and no refund or proration for anything older, annual plans included. The Free plan is always available as the fallback.
Both paid plans start with a 14-day free trial that needs no credit card. When the trial ends you add a card to continue, or you drop to Free. Kit also migrates your list, forms, and automations from another platform at no charge on a paid plan.
Is Kit the same as ConvertKit?
Yes. Kit’s announcement, last updated August 4, 2026, opens with “ConvertKit is now Kit” and describes a new look and feel across the website and inside your account. The site footer still reads “Formerly ConvertKit.” The name is the main change, though older pages keep the old labels. Kit’s own help library still has articles on “Creator plan vs Creator Pro plan,” while the pricing page now calls the top plan Pro.
Is Kit worth it for a podcast?
For a show that wants to own a list, yes, and the free plan is the place to start because 10,000 subscribers is a long runway. Pay for Creator when you want a welcome sequence or an email for every new episode. A show with 1,000 subscribers pays $390 a year for that.
The downsides are the price curve and the thin free automation. Kit gets expensive as the list grows. Its free plan has four times the room of the 2,500-subscriber cap on Beehiiv, but Beehiiv leads on growth features, which is why we compare them in Beehiiv vs Kit, and our Beehiiv pricing guide shows what that side costs.
Which Kit plan should you buy?
A new show building a list: Free, up to 10,000 subscribers. Try Kit. The downside: one basic automation and no RSS campaigns.
A show that wants a welcome series or an email per episode: Creator, $390 a year at 1,000 subscribers or $39 a month. The downside: the bill grows with the list, to $1,390 a year at 10,000.
A show that pitches sponsors or runs a team: Pro, from $66 a month billed yearly at 1,000 subscribers, with 25 percent off the first year until November 7. The downside: the discount ends after twelve months and the renewal is the standard rate.
FAQ
How much is Kit per month?
At 1,000 subscribers, Creator is $39 billed monthly or $33 a month billed yearly, and Pro is $79 or $66. Free costs nothing up to 10,000 subscribers. Prices rise with every subscriber tier.
Is Kit free?
Yes, for up to 10,000 subscribers. The free plan includes unlimited broadcasts, landing pages, and forms, plus one basic automation with one sequence.
Is Kit the same as ConvertKit?
Yes. Kit’s announcement says ConvertKit is now Kit, and the site footer reads Formerly ConvertKit.
Does Kit have a free trial?
Creator and Pro each have a 14-day free trial with no credit card required. You add a card when the trial ends, or you stay on Free.
Does Kit charge for unsubscribed contacts?
No. Kit says it bills on confirmed subscribers, and its pricing page counts only unique, active ones.
Does Kit refund annual plans?
Yes, within 30 days. After that, Kit says it does not refund or prorate payments older than 30 days.
